DVD Sales: Pineapple Express Is High…On The Sales Chart, That Is

January 20, 2009

DVD Sales Notes for the week ending January 11:

Pineapple Express found a solid debut on the home market with about 1.5 million units sold, for a $31 million week. Along with horror movies and geek-oriented films, stoner comedies tend to be pretty frontloaded (buying these DVDs is perhaps the only time that potheads will actually rush to do something), so it’ll probably descend quicker than most other films. Still, this is a nice opening week for an $87 million earner

Righteous Kill, Babylon A.D., and Bangkok Dangerous are three films that I probably would have forgotten about completely had I not seen them on the DVD Sales chart this week. A sore reminder that Robert DeNiro, Vin Diesel, and Nicholas Cage will basically take whatever work they can get, these films earned $40 million, $22 million, and $15 million, respectively, in theaters. So, while their opening week of DVD sales, with debuts in the $10 million range, is pretty poor, it’s not so bad when you look at the theatrical grosses.

-I never understand why TV series do this! Battlestar Galactica – Season 4.0 ($7 million in sales) came out on DVD just a few days before the premiere of its final season. I prefer when television shows, like The Tudors ($2.8 M) or Lost ($2.9 M), give audiences a few weeks to refresh their memories before the new season starts.

-You have to give The American Girl brand a little bit of credit: they just won’t give up on trying to parlay the popular dolls ito a viable film franchise! Unfortunately, they hit another bump in the road with An American Girl: Chrissa Stands Strong, which sold a meager 84,873 copies, for a $1.4 million week. But don’t cry- stand strong, Chrissa!

-It’ll be another two or three weeks before Prince Caspian crosses the $100 million mark, but diehard Narnia fans are already bashing Disney for their decision to disassociate with the franchise. I’ve already seen numerous people use the “solid DVD sales” of Caspian as evidence that Disney should have stuck with the fantasy films. Well, I hate to break it to you guys, but The Lion, The Witch, And The Wardrobe wasn’t struggling to hit $100 million on DVD. It earned $354 million in DVD sales!

Top 30 DVD Sales For The Week Ending January 11
Rank Title Units this Week % Change Total Units Sales this Week Total Sales Weeks in Release
1 Pineapple Express 1,481,203 -.-% 1,481,203 $31,394,098 $31,394,098 1
2 Righteous Kill 571,596 -.-% 571,596 $12,080,167 $12,080,167 1
3 Babylon A.D. 421,550 -.-% 421,550 $10,676,808 $10,676,808 1
4 Bangkok Dangerous (2008) 419,181 -.-% 419,181 $9,737,114 $9,737,114 1
5 Eagle Eye 344,972 -73.9% 1,857,596 $6,419,860 $39,215,777 2
6 Dark Knight, The 226,772 -63.9% 12,850,580 $4,564,716 $270,419,281 5
7 Battlestar Galactica – Season 4.0 216,552 -.-% 216,552 $6,927,498 $6,927,498 1
8 Mamma Mia! 214,182 -59.4% 5,689,946 $5,018,070 $124,212,688 4
9 Duchess, The 144,804 -26.6% 342,121 $2,519,705 $6,015,472 2
10 Behind Enemy Lines: Colombia 134,790 -.-% 134,790 $2,694,452 $2,694,452 1
11 Horton Hears a Who! 127,175 -43.8% 4,032,389 $2,221,289 $70,158,862 5
12 WALL-E 115,534 -58.1% 10,602,018 $2,007,854 $182,041,468 8
13 Iron Man 114,793 -11.5% 9,954,260 $2,428,354 $186,193,549 15
14 Disaster Movie 114,497 -.-% 114,497 $2,517,789 $2,517,789 1
15 Tudors – The Complete Second Season, The 111,683 -.-% 111,683 $2,790,958 $2,790,958 1
16 Resident Evil: Degeneration 109,461 -63.4% 408,479 $2,394,722 $8,372,092 2
17 Mummy: Tomb of the Dragon Emperor, The 104,129 -63.2% 2,461,139 $1,853,923 $44,879,412 4
18 Kung Fu Panda 103,684 -41.5% 9,025,059 $1,838,048 $148,831,122 9
19 Step Brothers 103,240 -43.1% 3,274,060 $2,128,747 $60,551,855 6
20 Wanted 102,499 -63.7% 4,261,795 $2,017,129 $87,780,491 6
21 Hancock 94,501 -50.6% 5,703,418 $2,067,805 $113,804,505 7
22 Chronicles of Narnia: Prince Caspian, The 91,390 -63.8% 5,906,713 $1,448,577 $97,479,068 6
23 Death Race 89,465 -63.4% 1,002,433 $2,128,211 $23,994,322 3
24 Burn After Reading 88,428 -64.8% 994,924 $1,565,282 $18,054,525 3
25 Traitor 85,720 -35.2% 776,943 $1,465,838 $13,753,095 4
26 Indiana Jones and the Kingdom of the Crystal Skull 85,465 -.-% 6,246,354 $1,534,233 $129,528,738 13
27 American Girl: Chrissa Stands Strong, An 84,873 -.-% 84,873 $1,441,992 $1,441,992 1
28 Ghost Town 84,571 -43.0% 232,956 $1,740,894 $4,873,108 2
29 Lost – The Complete Fourth Season 79,308 -32.0% 1,050,209 $2,975,422 $39,997,807 5
30 Tropic Thunder 71,939 -42.8% 3,148,433 $1,542,811 $62,423,371 8
All Numbers Provided By Nash Information Services via The-Numbers

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